Local market intelligence
The reviews of every business on your high street, analysed by AI.
We collect, anonymise, and analyse the public reviews of every competing business in your category and location, then send a five-part report covering the market overview, customer experience, a synthesised customer persona, a competitor benchmark, and a strategic read.
Category-and-location markets defined, collected, and read in full.
Every competing business inside those markets, placed and benchmarked.
Public reviews collected and scored. The census, never a sample.
Five-part documents researched, written, and assembled one market at a time.
How it works
This is research, not magic.
The same five steps run for every report we send — independent café in Shoreditch, dental practice in Camden, accountancy in Hammersmith. Same method, same depth.
We define the market.
Your category and location, with a 3 to 5 mile radius and a minimum of 12 comparable businesses.
We collect every public review.
Public reviews from Google Maps, attributed to the business that received them. No private data.
We analyse, automatically.
A pipeline computes ratings, sentiment, themes, and a synthesised customer persona. The narrative parts are written by a language model on top.
We deliver one private report.
A password-protected web document, sent by email. No login, no dashboard, no follow-up calls.
You read it at your own pace.
Yours to keep. Read it once, share it inside your business, take it to your agency or accountant.
What's in a report
One market. No filler.
Every report ships as a single password-protected web document organised into five parts. Overview, Experience, Persona, Benchmark, and Strategy. The walkthrough below uses sample charts from a recent report, with the customer's name replaced and competitors anonymised on request.
01 · Overview
Executive summary, at-a-glance stats, market structure.
“What does this market look like, in one paragraph?”
Headline figures for the market — businesses, reviews, mean and median rating, rating distribution — plus a short narrative on leadership, customer experience, loyalty, operational consistency, and vulnerabilities across the cohort.
In short.
The Richmond dental market shows a median rating of 4.41 across 12 practices and 1,284 reviews in the past 12 months, with the top quartile above 4.62.
Sentiment skews positive overall: 69% of reviews score positive, 14% negative, the remainder neutral. The positive-share gap between top and bottom quartile is 26 points, and tracks rating closely.
Five themes recur across reviews in this market: front-of-house tone, wait time, pain management, pricing transparency, and aesthetic outcomes. The mix and weighting differ noticeably between high-rated and low-rated practices.
02 · Experience
Aspect-based sentiment, themes, emotions, and language.
“What do customers actually feel?”
Every aspect mention is scored automatically as positive, neutral, or negative, then broken out per aspect (pain, wait, pricing, and so on). Alongside, you get the themes customers raise across the market, the dominant emotion behind each review, and the phrases customers reach for most often.
Sentiment broken out by aspect
Every aspect mention is scored automatically as positive, neutral, or negative. Bars show the share of mentions for each aspect across the 184 reviews in the sample.
03 · Persona
A synthesised customer voice, drawn from every review.
“Who is the typical customer in this market?”
A portrait of the market’s composite customer — demographics, psychographics, buying behaviour, pain points, goals — plus the persona’s own answers to a short interview, and how they’d answer the standard 0–10 recommendation question. It is not a real person; it is the review base’s centre of gravity.
Marina, 38. Working professional, three-mile radius.
A synthesised customer voice, drawn from every review in the sample. Not a real person — a portrait of the review base.
Mid-30s to mid-40s, professional, household income above the borough median, family with school-age children.
Wait times on the day, surprise charges at billing, difficulty getting calls returned in working hours.
9 · Promoter
The persona's own 0–10 answer to the standard "how likely to recommend" question — not a survey of your real customer base.
04 · Benchmark
Every business placed on a quadrant map.
“How does each business compare?”
Three quadrant maps — volume-versus-rating, quality-versus-sentiment, and quality-versus-consistency — label each business (Reliable Leaders, Polarising Stars, At Risk, and so on). Underneath, a full per-business table with reviews, average and median rating, consistency, and positive-review share.
Volume vs. rating, by practice
Top-right is the goal: many reviews and a high average. The dashed lines mark the market median on each axis.
05 · Strategy
A SWOT, prioritised, with action cards.
“Where are the levers?”
A SWOT for the market position, then a numbered list of strategic priorities (each scored for impact and urgency, with rationale and explicit SWOT connections), followed by recommended-action cards with timeline, key activities, success metrics, estimated resources, and risk-mitigation notes.
A SWOT for the market position
Strengths, weaknesses, opportunities, threats — each grounded in patterns from the data above. The full Strategy section ranks these by impact and urgency.
- Distinctive language: "painless", "gentle"
- Pain-management mentions index +2x vs. market
- Consistent rating across 12-month window
- Wait-time complaints in 9 of 184 reviews
- Lower review volume than top three
- Front-of-house tone trails leaders
- Pricing transparency is a market-wide gap
- Aesthetic outcomes mentioned but rarely claimed
- Same-day booking under-marketed
- Northern Dental adding ~12 reviews/month
- Low-rated entrants at the perimeter
- Pricing pressure on private check-ups
Request a report
Tell us about your market. We'll take it from there.
Most reports start with a short note from you — the location you operate in, the category you sit in, and what you're hoping to learn. We reply by email, usually the same working day, with the scope, the sample we can pull, and a sensible next step.
No account, no checkout, no automated funnel. A real reply from a real person.
About
An independent research solution. Not an agency, not a SaaS.
Rate My Ratings is a small, independent research solution based in London. We started in 2025 after a decade of running market analysis for B2B clients who could afford five-figure engagements, and noticing that local business owners, who needed the same work, had no realistic way to buy it.
The product is deliberately small. One market. One report. No subscription. The point is to deliver the same depth a market-intelligence solution would, at a price an independent business can justify, and then get out of the way.
Questions
Reasonable questions, plainly answered.
Public reviews on Google Maps. Reviews are public, attributed to the business that received them, and presented in aggregate. We do not collect anything that requires a login, and we do not contact reviewers.
Looking at Google tells you what one business has. A Rate My Ratings report tells you what every comparable business in your market has, at the same time, with the same definitions — comparison, distribution, sentiment trend, aspect-based sentiment, emotion mix, theme analysis, customer-language phrases, a synthesised customer persona, and a prioritised strategic read of the position. It's the structured comparative read your time wouldn't otherwise get to.
We are research, not management. We don't respond to reviews on your behalf, we don't flag negative reviews for removal, we don't contact your customers. The report includes a Strategy section with a SWOT and prioritised observations grounded in the data. What you do with them is up to you. We are not a reputation-management service and don't behave like one.
No. We do not contact reviewers under any circumstance.
Each report is built on a snapshot taken at the start of the work. The cover page records the exact date. We do not refresh the snapshot after delivery. If you want a re-run a year later, you commission a new report.
Yes. The report is licensed to your business, and you may share it with employees, your accountant, your operations consultant, or your marketing agency. You may not resell it or publish it externally.
Yes. We sometimes do scoping reports for businesses considering a new location. The form on this page is the right place to start; mention it in the reply when we come back to you.
If we cannot find at least 12 comparable businesses with at least 10 reviews each, we'll tell you before charging, and refund any deposit. This happens for roughly one in twenty requests.
A single password-protected web document, hosted on a private subdomain. It is organised into five parts: Overview, Experience, Persona, Benchmark, and Strategy. Each part is a series of charts, tables, and short written reads of the data underneath them. There is no PDF, no download, and no subscription — the link works for as long as you need it.
Sometimes. If your question is a comparative read of a local market, the standard report usually answers it. If it isn't — for example, you want a multi-year trend, or a non-Google source — email and we'll let you know if it's in scope.
Yes. The data we analyse is public, we don't hold reviewer personal data beyond the public attribution, and our lawful basis for replying to your request is legitimate interest (B2B). Full detail on the Privacy page.
No. Payments are processed by Stripe Checkout; we never see your card. We hold no card on file and there is no subscription to cancel.
Email [email protected]. We aim to reply within one working day.
Next
Ready when you are.
Most reports take two working days from a confirmed market. If you'd like one — for the location you operate in, or for one you're thinking about — the form above is the fastest way. Or write directly.